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Opportunity
Transform a post-war B-quality office building to a modernized property complimenting the improving lower Times Square neighborhood and creating a highly desirable location for office and retail tenants seeking proximity to Bryant Park and Times Square. |
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Swig Solution
In partnership with a highly respected local operator, implement a complete gut renovation of the property. Complete demolition of all interiors and the installation of all new systems, infrastructure, and finishes. Reimagine street-level space as 3-level flagship retail location one block from the Times Square bowtie. Install three large-scale LED signs with direct visibility to Times Square and down Broadway to 34th Street. |
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Impact
Produced a fully leased building which doubled the initial investment valuation and created an exciting new addition to the burgeoning lower Times Square neighborhood. |
